How We Partner for Marketing Success
Discover Marketbypixel's collaborative marketing approach. We offer a wide range of services, from content creation to CRM consulting, to empower businesses across various industries.
Our Process
Intake & discovery
Planning
Design & development and iteration
Implementation
Track and analyze results
Adapt and update
Expert Support at Every Phase of Your Marketing Journey
In each of these phases, Marketbypixel acts as a critical partner – a linchpin in your journey towards marketing success. Our customized approach means we adapt our vast array of services to meet your specific needs, ensuring that every step we take together is strategic, impactful, and aligned with your growth objectives.
Starting and Standing Out
Best for individuals and small teams
Overview
- Embrace Your Unique Beginning: In the 'Starting and Standing Out' phase, we focus on establishing a strong foundation for your brand. Whether you're building from scratch or redefining your presence.
Components
- Brand Identity Development
- Impactful Website Design
- Social Media Assets
- Foundational Digital Assets
Enhance and Engage
For small to medium teams or overburdened marketing pros
Overview
- Deepen Connections, Elevate Your Brand: For businesses ready to deepen their market engagement, our 'Engage and Enhance' phase is the key. Here, we focus on enriching the relationship between your brand and its audience.
Components
- Advanced Social Media Engagement
- CRM and Email Marketing Campaigns
- Content Creation & Distribution
- Customer Experience Optimization
Extend and Optimize
Best for large companies
Overview
- We analyze your current performance, identify areas for growth, and implement strategies to increase your audience and engagement. Utilizing Marketbypixel's full spectrum of services, from tech consulting to creative design, we ensure that every aspect of your marketing is fine-tuned for optimal performance.
Components
- Digital Advertising
- Analytics-Driven Strategy Refinement
- Performance Optimization
- Market Expansion Initiatives
Quick Facts - Capabilities
Marketing Content Capabilities
These content types can play crucial roles in a comprehensive content marketing strategy, especially in building brand authority, educating audiences, and generating leads without relying solely on traditional advertising or social media channels.
Inbound Gated Content: High-value content like ebooks, reports, or webinars accessible after submitting contact information, aiding in lead generation and nurturing.
Informational Graphics (Infographics): Visually compelling graphics that explain, inform, or present data and concepts in an easily digestible format.
Case Studies: Detailed accounts of specific customer experiences, showcasing the effectiveness of a product or service and building credibility.
Video Tutorials: Instructional videos that guide viewers through processes or teach skills related to your product or industry.
Interactive Content: Quizzes, calculators, or interactive infographics that engage users and provide personalized value or insights.
Technology Consulting Capabilties
These services focus on ensuring that technology is not just deployed but also managed, maintained, and utilized effectively to support clients' business objectives, while acting as a reliable bridge between clients and their technology service providers.
Technology Deployment Services: Assisting clients with the correct deployment of technology solutions, ensuring optimal performance and reliability of their digital infrastructure.
Vendor Liaison and Management: Acting as an intermediary between clients and their technology service providers, facilitating effective communication and problem-solving.
Tech Support and Troubleshooting: Providing ongoing technical support for various technology issues, including immediate troubleshooting and resolution of problems.
Training and Capacity Building: Conducting training sessions for clients' teams on the effective use and management of deployed technology solutions.
Performance Optimization: Analyzing and optimizing the performance of clients' technology systems to ensure they are operating at peak efficiency.
Industries Served
Software and Technology: Leveraging experience from the software industry, especially in software development and deployment.
Government and Public Sector: Informed by work with the Department of Homeland Security, offering services in communications, graphics, and media.
Energy and Utilities: Experience with Exelon and Constellation Energy positions us well for working with energy companies, especially in digital and creative support.
Healthcare and Biotechnology: Drawing on experience with Johns Hopkins Medicine, along with work for clients like QIAGEN and Canon BioMedical, to provide specialized digital support and web design.
Environmental Policy and NGOs: Our work with Resources for the Future and the United Nations System of Environmental Economic Accounting showcases our capability in this sector.
Public Relations and Communications: Experience with firms like Nahigian Strategies, Nelson & Associates, and Chertoff Group informs our expertise in this area.
Commercial and Industrial Corporations: Given the background in providing consultative support to Fortune 100 clients, we are well-equipped to serve large corporate entities.
While these industries represent our core areas of expertise, Marketbypixel is always open to exploring new sectors. Our diverse experience and adaptable approach equip us to venture into different fields, embracing challenges and opportunities in industries we haven’t served before. This flexibility and willingness to learn and adapt are key to our growth and success.
Digital Capabilities
Website Design and Development: Crafting visually appealing and user-friendly websites, including e-commerce platforms, tailored to meet specific business needs.
User Experience (UX) Design: Designing intuitive and engaging user experiences for websites and applications, focusing on usability, accessibility, and user satisfaction.
Content Management Systems (CMS): Developing and customizing CMS platforms for easy content updates and website management.
Digital Advertising: Creating and managing digital advertising campaigns across various platforms, including Google Ads, display networks, and more.
Graphic Design for Digital Media: Producing visually compelling graphics for websites, social media, online advertisements, and other digital platforms.
E-commerce Solutions: Developing comprehensive e-commerce platforms with integrated shopping cart, payment processing, and inventory management systems.
Analytics and Data Analysis: Utilizing analytics tools to track website and campaign performance, providing insights for optimization.
Interactive Media and Animation: Creating interactive digital content, including animations and multimedia presentations, to engage users.
CRM Consulting Capabilities
Email Marketing Solutions: Creating and managing effective email marketing campaigns, including newsletter design, content creation, and performance tracking.
CRM Implementation and Customization: Setting up and customizing CRM platforms like HubSpot and Pardot to align with specific business processes and goals.
Campaign Setup and Management: Creating and managing marketing campaigns within these platforms, ensuring they are targeted and effective.
List Segmentation: Segmenting email lists for targeted marketing, ensuring messages reach the most relevant audiences based on specific criteria.
Troubleshooting and Support: Providing ongoing support and troubleshooting for issues related to HubSpot and Pardot, ensuring smooth operation.
Custom Template Design: Designing custom email templates that align with brand guidelines and improve engagement in marketing communications.
Automated Marketing Plans: Developing and implementing automation strategies in HubSpot and Pardot, streamlining marketing efforts and personalizing customer journeys.
A/B Testing for Campaign Optimization: Conducting A/B tests on various elements of email campaigns to determine the most effective strategies and improve outcomes.
Lead Scoring and Management: Setting up lead scoring systems to prioritize and manage leads effectively, enhancing the sales process.
Analytics and Reporting: Analyzing campaign performance using in-built analytics tools, providing actionable insights for continuous improvement.
Integration with Other Tools and Platforms: Integrating HubSpot and Pardot with other business tools and platforms to create a cohesive technology ecosystem.
Training and Knowledge Transfer: Offering training sessions for client teams on how to effectively use HubSpot and Pardot, ensuring they can leverage these tools to their full potential.
Data Import and Migration Services: Assisting with the importation of data into HubSpot and Pardot from other systems, as well as data migration between platforms.
Compliance and Best Practices Advisory: Ensuring that email campaigns comply with relevant regulations (like GDPR) and advising on best practices for email marketing.
Workflow Automation and Optimization: Creating automated workflows for marketing and sales processes, optimizing efficiency and personalizing customer experiences.
Customer Journey Mapping: Designing and implementing customer journey maps within these platforms to guide prospects through a tailored marketing funnel.
Social Media Presence Capabilities
Social Media Strategy Development: Crafting comprehensive social media strategies tailored to each platform, aligning with your brand's goals and audience.
Content Creation for Social Media: Designing and producing engaging content, including graphics, videos, and written posts, optimized for different social media channels.
Social Media Branding: Creating consistent and impactful branding across social media profiles, including profile images, cover photos, and bio descriptions.
Organic Social Media Campaigns: Developing and executing organic campaigns that foster engagement, build communities, and enhance brand presence.
Social Media Advertising: Creating and managing paid social media campaigns, including ad design, targeting, and performance analysis.
Analytics and Reporting: Monitoring social media performance using analytics tools, providing insights and recommendations for optimization.
Social Media Scheduling and Automation: Utilizing tools for scheduling posts and automating aspects of social media management to maintain a consistent online presence.
Video Production for Social Media: Producing short-form videos, including animations and live-action clips, tailored for social media consumption.
Interactive Social Media Content: Creating polls, quizzes, and other interactive content to increase engagement and audience participation.
Hashtag Research and Utilization: Identifying and implementing effective hashtags to increase reach and discoverability on social media platforms.
Social Media Audit and Consultation: Conducting thorough audits of existing social media presence and providing actionable recommendations for improvement.
Touchpoint Philosphy
We believe that genuine connection stems from frequent and meaningful touchpoints. Every interaction, whether it's a brainstorming session, a feedback review, or just a casual check-in, is an opportunity to better understand and cater to our clients' goals.
Solutions Tailored to Your Needs
Beyond the Project
Report and Analyze
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What to Expect When Working With Marketbypixel
Select by hour, retainer or block
Flexible and Tailored to Your Needs, Marketbypixel offers versatile purchasing options for our services. Whether you need us by the hour for quick tasks, prefer the consistency of a monthly retainer for ongoing support, or wish to pre-purchase blocks of hours for future projects, we adapt to your unique business requirements. This flexibility ensures you get exactly what you need, when you need it, in the most cost-effective way, allowing you to focus on growing your business while we take care of your marketing needs.
Typical Monthly Investment
Whether you're building your brand, enhancing engagement, or expanding your reach, we adapt our services to meet your specific needs. Our projects are designed to accommodate a range of commitments, from lighter engagements to more comprehensive involvements. Without a one-size-fits-all approach, we provide general estimates for monthly investments based on typical project phases, allowing for budgeting flexibility and efficiency. Starting phase projects might require a modest monthly investment, while engagement and enhancement phases could see a moderate increase, and extensive optimization efforts may necessitate a more substantial commitment.
Full-time support
At Marketbypixel, we stand apart as a dedicated, professional organization, fully committed to addressing your needs. Far from being a fleeting side hustle, our team is readily available, ensuring responsiveness to both planned and unforeseen challenges. We take pride in being a reliable partner, deeply invested in your goals. When you work with us, your objectives become our mission. We're not just service providers; we're problem-solvers who genuinely care about your success. Our commitment extends to open and honest communication, ensuring we're always aligned with your expectations and transparent when adjustments are needed.
Blended Rate
We've adopted a unique blended rate structure that encompasses both the creative development and management aspects of your projects. This approach combines billable hours for crafting solutions with the time spent overseeing and executing the work. By integrating these elements, we offer a more cost-effective rate compared to traditional agencies. This streamlined structure allows you to work directly with our creative team. This direct line of communication not only ensures clarity and efficiency but also reduces overhead costs, providing you with high-quality services at a more accessible price point.
Lean On The Experts
You don’t have to do it alone. Our team of experts is waiting to help you.
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