Marketbypixel and Constellation have collaborated to make each of Constellation’s audiences registration processes easier and more consistent from event to event. Together, Marketbypixel and Constellation have built over 100 events with impressive response rates. Marketbypixel builds these event templates responsively to ensure that more of Constellation’s audience can be engaged and can quickly register on the most convenient device. Some of these events are uniquely branded to make them memorable for attendees.

// Our Solution

Constellation chose Marketbypixel to create event specific branding themes and to create the journey to register using multi-touch communications such as: responsive emails, display ads and responsive landing pages. These assets are created to promote customer activation campaigns for exclusive sports events, leadership events and conferences.

// Segment: Business to Business
// Customer Type: Energy
// Point in relationship cycle: acquisition, activation, retention

Digital event assets

Sports events (hockey, golf, football and baseball) leadership events, and conferences are the main types of digital event assets. All digital assets: emails, landing pages and forms are created in collaboration with the Constellation events marketing team.

Uniquely Branded Events

Marketbypixel occasionally creates event themes and individually-tailored event branding. The event brands are created to showcase new themes each year. Event branding applications include: environmental graphics, banners, name badges, signage, landing page and email banners.

Creative Partnership

Marketbypixel adds value and creates unique and memorable branding for Constellation events. Marketbypixel’s familiarity with the Hubspot platform, Constellation’s brand and the goals of event managers for each event creates efficiency. Leveraging that efficiency builds a framework for a straightforward user experience, maximizes audience registrations and provides an experience that is synchronized across all exclusive customer activation events.

Constellation

Constellation, an Exelon company, is a leading competitive energy company providing power, natural gas, renewable energy, and energy management products and services for homes and businesses across the continental United States. They provide integrated energy solutions — from electricity and natural gas procurement and renewable energy supply to energy efficiency and distributed energy solutions. Approximately 2 million residential, public sector and business customers, including two-thirds of Fortune 100 companies have contracts with Constellation.

Marketbypixel

Marketbypixel is a creative consultancy that builds online and offline customer experiences that tell our clients’ stories. Marketbypixel’s depth of experience enables us to get involved at any point in our clients’ customer buying or relationship cycle. Our main strengths are in marketing collateral, illustrations, web campaigns, activation campaigns and email campaigns. We service clients in biotechnology, energy, technology, environmental research and maritime policy advocacy.

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