// Segment: Business to Business
// Customer Type: Biotechnology Life sciences
// Point in relationship cycle: Brand Development, awareness, acquisition
Marketbypixel and Canon BioMedical have collaborated to create and extend the Canon BioMedical brand through the creation of marketing collateral, advertisements, templates, digital assets and branding guideline documents to extend and promote Canon BioMedical’s mission of scientific research to their research audience while maintaining some connection with the Canon parent brand. The connection is maintained by using brand elements, typography and copy style to ensure their cohesiveness.
Canon BioMedical chose Marketbypixel to create marketing collateral that creates a unique brand statement while maintaining a connection with its parent brand, Canon.
// Segment: Business to Business
// Customer Type: Biotechnology Life sciences
// Point in relationship cycle: Brand Development, awareness, acquisition
| Service period | 1+ years |
| Illustrations, icons and infographics | 29 |
| Graphs | 12 |
| Brochures | 6 |
| Social media artwork | 8 |
| Advertisements | 5 |
Working directly with the Canon BioMedical marketing team, Marketbypixel produced a myriad of Canon BioMedical branded collateral including: brochures, posters, infographics, illustrations, brand guidelines and landing page templates. Samples of these pieces and production statistics are shown above and below.
Marketbypixel has created and extended the Canon BioMedical brand that ensures cohesion with Canon’s philosophy and Canon BioMedical’s target audience. The purposeful use of stylized imagery and scientific design elements bring the brand to life. By using the shared design elements like typography, image composition and color Canon BioMedical is able to maintain a connection with the larger Canon brand while having its own
distinct identity.
Canon BioMedical, Inc. is focused on empowering the biomedical research and healthcare communities by developing, manufacturing and marketing innovative technologies and solutions. The technologies and solutions developed help enable clinicians and scientists to improve human health and advance science. Canon BioMedical delivers these solutions through the use of existing and emerging Canon technology, as well as strategic partnerships.
Marketbypixel is a creative consultancy that builds online and offline customer experiences that tell our clients’ stories. Marketbypixel’s depth of experience enables us to get involved at any point in our clients’ customer buying or relationship cycle. Our main strengths are in marketing collateral, illustrations, web campaigns, activation campaigns and email campaigns. We service clients in biotechnology, energy, technology, environmental research and maritime policy advocacy.